7 Best Ideas to Cross-Sell More Insurance to Current Clients

July 10, 2020 in Insurance Broking



7 Best Ideas to Cross-Sell More Insurance to Current Clients

Getting cross sales are always a salesman’s dream. In order to earn it, you have to do something special. But if you can do so, it will not only boost your insurance sales but also help you to grow as a person, a professional and a successful insurance specialist.

Here are some of the best tips to perform cross sell more insurance to your current clients.

Identify multiple targeted products for your potential customers

Your customers always need multiple lines of products. The only question is whether you are going to deliver it or not? Always try focus on you niche but make sure you have enough product backup for satisfy your customer if you get a chance. Always find a way to prioritize the finest products to cross-sell each client and make the most of it.

Practice a tracking system for your customers

You must have any of the top rated insurance management software to have this cutting edge. If you have an automated tracking system where you are able to track your customer policy and other renewals, chances of launching your cross sales and its success arête are very high.

Check out Sibro, the best insurance management software that can help you to easily organise and track every stage of a policy; from prospects & renewal follow-ups, preparation of RFQs & quote comparison, to collecting payments, and delivering policies to customers in order, their endorsements, and a lot more.

Know more about Sibro? Click here to know more!

Always become aware of the policy changes

This is one of the important aspects to watch out for, if you are practicing cross-selling. It is possible that any new amendments or policy changes may or may not contradict with your cross selling strategies. So make sure you have enough recent knowledge about the policy updates and related IRDAI amendments.

Never perform cross selling over the phone

The fact is customers do not entertain cold calling unless they really want some thing. Like we all know, insurance is one of the many product categories customer often give less priority when it comes to their purchase decision. So if you are planning cross selling, the best approach is to explain your words face to face warm and pleasant.

Tell them that majority client who bought this “X” has also bought this “Y”.

Sometimes a little psychology may work with certain customers. Some people are attracted towards what their social circle deals with. So if you can identify them during y our business conversations, tell them that people who chosed this product has also purchased this because of so and so. Act accordingly and grab prospective customers.

Ask them about post service feedback and introduce new policy

Checking for feedback is always a best practice to impress customer. This can also be converted as a best business opportunity to talk about cross selling. But you have to make sure that what your offering is on their wish list.

Use social media to get into your customers

Social media is the new giant advertising platform. Never ignore the actions that needed to have a consistent social media presence. Cross selling is an inimitable sales affair because you’re going to have plenty of chances to interact with the prospect and gain business if you use your social media platforms effectively and wisely.